A collaboration between HEAD and Vogue, this collection launched in Summer 24 which included sportswear, bags and racquets. Responsible for location sign off, photographer selection and sign off, art direction moodboards and on-set art direction alongside Vogue. Overseeing all post-production of imagery including colour grading and retouching mark-ups.

Photographer: Marcus Pritzi

Creative direction across the campaign for the launch of the Coello padel product line - in collaboration with world No.1 padel player, Arturo Coello. On set art direction and oversight of campaign video and photography sets. Overseeing post- production video edits and graphic campaign assets for deliverables.

Production: BLUA
Lead designer: Tyler Ayers
Editor: George Parsons

Art direction for the S25 sportswear collection. Shooting a combination of action and performance imagery in combination with a more styled fashion look.

Photographer: Marcus Pritzi and Chloe Knott

Art direction of summer model ecomm photoshoots. This includes shortlisting and selecting models, on-set direction and oversight of retouching.

Alongside full body shots, focusing on details bespoke to each product and fabrication close ups.

Photography: Fasching Studio

Art direction for the winter Sportswear collection. The studio image is to represent a more stripped back, fashion editorial approach to the imagery which would sit alongside on piste photography.

Photographer: Michael Rzepecki

Event curation design for the launch of the new Coello collection for HEAD Padel in collaboration with world No.1 player, Arturo Coello. Leading the design team and video editors, to create a 360 immersive and inclusive experience for all guests - featuring product launch, video / creative reveal and a panel discussion.

Designer: Tyler Ayers
Editor: George Parsons
Event company: Panda

Seasonal video creation to showcase the Wolfskin collection and brand, to be used on web, social media and for trade shows. This involved sourcing additional stock footage, animating type and logos and basic grading.

Work created whilst at Bureaux Design.

Lookbook design to inform buyers about the new collection. This included layout, copywriting, image sourcing and artworking.

Work created whilst at Bureaux Design.

A series of graphic t-shirts designed for Primark Kidswear range across Mainland Europe.

This also included creating all over prints to be used across the product range.

Photography by Primark

Badge animations created for Hackney based grassroots football club Sporting Club de Mundial.

Club merchandise designed for Hackney based grassroots football club Sporting Club de Mundial.

John Henry's graphic tee release online and across stores in Asia. The seasons drop was based upon Americana sports, films and exploring the great outdoors.

Work created whilst at Bureaux Design.