Beach dregs

Concept / Branding / Photography

Beach Dregs is a concept organisation which helps raise awareness of the issue of marine litter and the Great Pacific Garbage Patch.

The campaign would be targeted at festivals held on the beach so that it could target consumers in mass where they can see the issue first hand. The fundamentals of the campaign is the 'Beach Dregs Swap Shop' which allows people to swap bags of litter for free festival essential items, encouraging people to actively take part.